Our commitment to your success.

Wendy Nelson, CEO, President, and Founder of Wind River Wealth Advisors, is committed to our client’s success.  We do this by ensuring they are working with a fiduciary Independent Financial Advisor who puts your interest first.


What Is An Independent Financial Advisor?

Investment Adviser Representatives are professional financial advisers who provide personalized financial advice to clients with complex financial needs.  Because these advisors are independent, they are not tied to any particular family of funds or investment products.  However, fiduciaries are held to the highest standard of care and must always act in their client’s best interests.

What Does Being A Fiduciary Mean?

A fiduciary is a professional entrusted to manage assets or wealth while always putting the client’s best interests first.  Financial advisors who follow a fiduciary standard must disclose any potential conflict to their clients before and throughout the advisory engagement.  Fiduciaries will also adopt a code of ethics and fully disclose how they are compensated.

Straight-forward and Transparent fees.


Wind River Wealth Advisors are fiduciaries; we will act as your trusted investment manager in your best interest.  In addition, unlike many other investment professionals, we do not receive any commissions or bonuses based on our investment products inside the managed portfolios.  Therefore, as a team, we will always create an unbiased investment solution that best suits you.


What Separates Us From Other Financial Advisors?

A combination of independence, comprehensive service, and client focus sets us apart.  As an independent Investment Advisor Representative, we provide the best advice for each client’s specific situation and needs without concerning ourselves with a parent company’s agenda.  Our services range from financial planning to investment management to estate planning—we can meet a wide range of needs under one roof.  Finally, we are oriented toward giving each client the attention and service they deserve.

We Treat Our Clients as Individuals and Not Numbers.


Your money is held by an Independent Custodian

In our advisory role, we never take custody of client assets.  The BNY Mellon / Pershing LLC is the Third-Party Clearing Firm for your accounts and the custodian of your funds.  We utilize Geneos Wealth Management, Inc. as our broker/dealer who is a Member of FINRA and SIPC.  Geneos is also an SEC Registered Investment Advisor.  When your account is established with Geneos Wealth Management, you provide us with limited trading authorization on your account.  This authority allows us to process trades directly in client accounts.

An independent custodian holds your money.


The investments we manage for you are held in separately managed accounts in your name by an independent qualified custodian.


How Do I Begin?

Typically, we only need a copy of your most recent account statement and signatures on a few forms.  After that, we will set up your new account and transfer your assets.